Who We Are

SANFL’s vision is to connect communities through the enjoyment of footy.

Like you, we love footy and as the peak body for Australian Football in SA, our goal is to grow and develop our great game and provide opportunities for South Australians to get involved in the game whether it be as a player, administrator, coach, umpire, volunteer or supporter.

The South Australian Football Commission is a nine-person board elected to govern football on behalf of SANFL Community Football and our eight SANFL member Clubs – Central District, Glenelg, North Adelaide, Norwood, South Adelaide, Sturt, West Adelaide and Woodville-West Torrens.

SA Football Commission

The Hon. Rob Kerin

SA Football Commission Chair

Rob Kerin was appointed as a new member and Chair of the SA Football Commission in March 2020.

Rob is a former Premier of South Australia and held the position of Community Football League Director from 2014-2020. He is also a member and chair of numerous boards in South Australia and nationally.

His strong connections with grassroots football date back to his playing days and role as club president with Crystal Brook Football Club in the State’s mid north.

Nicole Haack

SA Football Commissioner Deputy Chair

Appointed a member of the Commission in 2020, Nicole Haack is a leading communications adviser and former news director and radio presenter.

Nicole has extensive experience across both the private and public sector in stakeholder engagement, strategic communications, issues and crisis management, digital marketing and change management.

She is also a director of the Adelaide Central Market Authority and has held leadership positions on numerous boards, including Chair of both Variety Australia and Variety South Australia and Director of Raising Literacy Australia and the Cora Barclay Centre.

Nicole is also a former Telstra Young Businesswoman of the Year and a recipient of the Prime Minister’s Centenary Medal for service to business.

Janet Finlay

SA Football Commissioner

Janet Finlay is an independent professional director and experienced business advisor.

A chartered accountant and former partner of Big 4 accounting firm Ernst & Young, Janet has a strong commercial and finance background with extensive experience across a wide range of public, private, international and not-for-profit organisations.

She also holds numerous board roles in South Australia, including with SA Water Corporation, the University of Adelaide, St John Ambulance and Libraries Board of SA.

A strategic thinker, Janet has experience in leadership, governance, business development, financial management and reporting, risk management and stakeholder engagement.

Peter Lindner

SA Football Commissioner

Appointed a member of the Commission in 2016, Peter Lindner has been involved with Country Football for the past 26 years where he played in 5 winning premierships with Olympic Dam Football Club, Captain in 98 playing a total of 138 games.

Elected to the Olympic Dam Football Club Committee in 1991, Peter held positions of Secretary in 1992, Chairman for the next 9 years and then President for 4 years before standing down in 2005.

President of the Woomera & Districts Football League in 2005–2008 and nominated as Patron in 2009.

Life Member of the Olympic Dam Football Club, Life Member of Woomera & Districts Football League and Merit Award Recipient of the SANFL.

Member of the Community Football Board.

Bill Moody

SA Football Commissioner

Lawyer Bill Moody was elected a member of the Commission in 2019.

Bill has a longstanding involvement in football administration, having been a former Director of the Norwood Football Club for 15 years, Chair of the Club’s Finance committee from 2012 to 2017 and Vice President until joining the Commission.

A former Partner with South Australian law firm Moody Rossi & Co, Bill is currently a consultant specialising in commercial law with Andersons Solicitors.

Louise Small

SA Football Commissioner

Appointed a member of the Commission in 2019, Louise has more than 20 years’ experience in the banking and finance sector, including the role of State Manager SA/NT for Mortgage Choice.

Former Chair and Director of scosa, Ms Small was an AFLW player Development Manager at Adelaide Football Club from 2016-2018.

She is currently Senior Business Manager with Adelaide building firm Turnbull Built.

A passionate advocate for women’s sport, Louise is a former State League netballer and premiership captain with Matrics Netball Club and was assistant coach for the Adelaide Thunderbirds from 2007-2009.

SANFL Executive Team

Darren Chandler

SANFL Chief Executive Officer

Matt Duldig

Executive General Manager Football

James Bayer

Executive General Manager Finance & Business Operations

Belinda Haines

People and Culture Manager

Abbey Threadgold

Head of Brand Marketing and Partnerships

Sean Toohey

Head of Football Operations

Paula Brinkworth

Media and Communications Manager

Brooke Acquaviva

Executive Assistant to the CEO and SA Football Commission
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