SANFL Government and Industry Stakeholder Forum

SANFL is pleased to deliver our inaugural Government and Industry Stakeholder forum as part of our Festival of Facilities.


Join us at Adelaide Oval on Friday 14 April to:

  • Better understand SANFL’s Strategic Infrastructure Plan and how we can partner with the sector in facility design and planning through evidence based data
  • Learn more about SANFL’s broad socio and economic impact, including opportunities for sports tourism
  • Hear from industry experts on best practice in turf management, lighting and facility development
  • Create new networks across local government, consultants and the wider sporting industry

Please find program outline below, as well as bio from our diverse range of speakers!


Time Topic - Main Room Topic - Breakout
From 12:15pm Arrival and Event Registration
Networking Lunch and Exhibition
12:45pm Overview and Welcome
1:05pm SATC: Impact of Sports Tourism in SA
1:15pm Key Note Address:
'Kicking in danger or kicking goals': Growing grassroots football by investing in SPACE | Associate Professor Sam Elliott
2:00pm Break
2:15pm Brighton Homes Arena: Building the $80m State of the Art Training Base for the Brisbane Lions | Jake Anson Modular Solutions | Chris White
2:35pm SANFL Clubs in the Community – Social and Economic Benefits | Sean Toohey Sports Lighting | Adrian Braddock
2:55pm How Can SANFL Provide Your Region with a Tourism Boost | Jessica Wainwright Turf Management | Daryl Sellar
3:15pm Break
3:30pm AFL Vision and Investment Strategy to Grow the Game | Shayne Ward
3:50pm Working Together to Meet Demand and Improve Venue Capacity Across SA | Belinda Marsh
4:10pm AFL and SANFL Player Panel: Football and The Community
4:45pm Plenary
5:00pm Networking Cocktail Function and Exhibition
6:00pm Event Concludes


Jarrod Walsh


Jarrod Walsh is the voice of live Sport in Australia.

Nationally, he is the Match Day MC for the Australian Socceroos, Cricket Australia and the Australian Boomers, and works closely with SANFL and other SA based sports teams.

With utmost professionalism, mixed with his sense of humour and passion for entertainment, Jarrod will ensure you are treated to an informative and entertaining event.

Associate Professor Sam Elliott

Key Note Address

Sam is an Associate Professor and leading authority in the field of sport parenting, participation and retention, and psychosocial outcomes in youth sport. He has been invited to present his work internationally in Australia, China, the UK, Canada, and the US.

He is a multiple-award winning academic including the prestigious SA Young Tall Poppy science award, Flinders VC Award for Early Career Research, the World Congress on Science and Football Best Research Paper by Code (AFL) Award, and the Universities Australia Award for the ‘Pitch it Clever’competition. He has also received the Vice Chancellor’s Award for Innovation in Teaching and consecutive College Excellence in Teaching Awards.

He is also the creator and co-host of Beyond the Club – Australia’s leading science communication podcast for community sport.

Jake Anson

General Manager, Infrastructure, Strategy and Government Relations | Brisbane Lions

Jake managed the design process, funding strategy and project delivery of the Brisbane Lions’ $82 million high performance precinct at Greater Springfield. Brighton Homes Arena has set a national benchmark for elite sports training facilities and features a mix of commercial and community amenities.  He is currently also engaged in design and business case development for the rebuild of The Gabba ahead of the 2032 Brisbane Olympic and Paralympic Games.

Jake is an award-winning urban planner and formerly managed the growth strategy for AFL in Queensland, delivering over $450 million worth of local sports facilities, including those for cricket and rectangular field sports.”

Chris White

Business Development Manager | Ausco Modular

Chris has over 28 years experience in developing projects in the modular building industry.

Chris has worked extensively with the sporting bodies and government to pioneer the modular changerooms and clubrooms we now see in the in the market.

Chris’s strong reputation in the South Australian market has been established through a collaborative approach to partnering with government and private enterprise. He has a strong attention to detail, along with providing high quality service and listens to clients before providing a dynamic solution.

Chris is a highly respected member of the Ausco organisation and the Modular Building Sector.

Sean Toohey

Head of Football Operations | SANFL

A former Detective in Victoria Police, Sean crossed the border and joined SANFL in 2016 as SANFL’s first Integrity Officer and was fundamental in establishing key policies and processes to protect our game in South Australia.

Sean briefly returned to Victoria in 2018 to take up a talent role with the AFL, but returned again in 2020 into the role of Head of Football Operations.

Sean is responsible for setting managing a large team that looks after all football competitions in SA, as well as working closely with the 8 SANFL Clubs and 2 AFL Clubs on our Premier Men’s and Women’s competition.

Adrian Braddock

Consultant | Sports Lighting SA

Sports Lighting SA is an Australian owned business which offers a bespoke approach for every lighting project.

With over 20 years of experience, Adrian has worked on projects from football stadiums to rural tennis courts.

Responsible for providing Sports Lighting and Exterior Lighting solutions to Electrical Engineers, Councils, Electrical Contractors, End Users etc. on the latest Exterior Lighting products and trends. Helping them to make better selections and meeting criteria, for the best possible outcomes. From early concept design and the selection process through to commissioning, final delivery, and hand over.

Jessica Wainwright

Projects, Funding & Government Relations Manager | SANFL

As an experienced sport administrator, Jess works across multiple teams at SANFL to deliver high quality project management and outcomes for the benefit of individuals and communities.

Jess is the Project Manager for the Think! Road Safety SA Country Football Championships, and manages a project team of 25 staff and over 250 volunteers to deliver the event across regional communities in SA.

Jess also manages the SANFL funding portfolio and works closely with all levels of Government to achieve mutually beneficial outcomes.

Shayne Ward

Head of Venue Network Enhancements and Partnerships | AFL

Shayne leads a national team that aims to implement Towards 2030, Australian Football’s National Infrastructure Plan in partnership with government and other bodies.

He has worked in the AFL industry for 14 years, and before that he worked in leadership roles within both State and Local Government, including 8 years at Sport and Recreation Victoria leading their sports infrastructure and planning unit.

Belinda Marsh

Head of Infrastructure and Government Relations | SANFL

Belinda Marsh has an extensive 20 year background working in various roles across State and Local Government.

In conjunction with her voluntary work in local football including Director Junior Football and League Board Director she applies her knowledge and passion for community football in her role as SANFL’s Head of Infrastructure and Government Relations.


SANFL & AFL Player Panel

Football & The Community

Kate Harris | Vice-Captain, Sturt Football Club – SANFLW

Matthew Panos | Former Captain & Premiership Player, Norwood Football Club – SANFL

Darcy Moore | Captain, Collingwood Football Club – AFL

Kate, Matt and Darcy will share their football journeys with you, as well as talk about the role football has in giving back to the community.

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