SANFL Club Development Day

The SANFL Club Development Day is a one day summit designed to empower club officials to build, develop and grow the sustainability of local football clubs and communities.

The 2020 event was held on Saturday 29 February 2020.

Resources & Presentations

Guest Speakers

David Parkin OAM

Key Note Speaker

David’s accomplishments as a football player and coach are outstanding. They include captaining the Hawthorn Football Club to their second premiership in 1971, and then coaching them to a flag in 1978. He later coached Carlton Football Club to successive Premierships in 1981-82, as well as taking them to a record breaking number of victories in 1995, which culminated with them becoming Premiers.

An outstanding all-round achiever, David’s great experience as both an educator and professional football player, coach and administrator, gives him an understanding of what drives motivation, leadership and teamwork.

Rachel Averbukh

Safeguarding Children & Young People Manager, AFL

Rachel is the newly appointed Safeguarding Children and Young People Manager at the AFL.  She comes to the AFL from Monash University, where she was lecturing in the Faculty of Medicine specialising in practice complexity and leadership.  A qualified social worker, Rachel’s research has looked into safeguarding best practice especially when working within closed communities.  Recently Rachel was supporting a range of organisations to become child safe as Policy Manager at Tzedek.  Rachel is passionate about supporting organisations using a strengths-based process to develop long-term cultural change

Michael Burke

Sports Partnership Manager, Australian Sports Foundation

Michael is passionate about fundraising and bringing communities together through sport. He has over ten years’ experience in fundraising and community engagement roles in the tertiary education and nonprofit sectors.

Michael holds a Bachelor of Sports Management and a Graduate Certificate in Business (Philanthropy and Nonprofit Studies).

Sue Dewing

Chief Executive Officer, Sturt Football Club

Sue Dewing is the first female CEO in Sturt’s 119-years and SANFL’s 143–years. She remains the only female CEO in the SANFL. Sue was also Sturt’s first female Board Member after her appointment in 2012 – 2013.

Sue became Sturt’s CEO in 2014. Through hard work, passion and determination Sue has led the club back to a healthy financial position. She believes that a successful organisation comes through developing an effective culture.

Sue’s previous roles include Director Catering Conference Sales and Services at the famous Pebble Beach Golf Resort in California USA and Business Development, Event Sales for Hilton Adelaide. These roles have contributed to Sue’s extensive experience in sales, marketing and event management and have helped to underpin her leadership style that focuses on effective teams.

In 2015 Sue was SA Sport Administrator of the Year. Sue is also an elected member for the City of Unley.

Tracey Fox

Executive Manager, Volunteering SA/NT

Tracey has worked with community service organisations for over 30 years in disability and case management , business excellence, mental health and domestic violence support. With a strong focus on volunteering, business and training development both in South Australia and ACT, Tracey has extensive experience and qualifications in volunteer management, program and project management, change design, professional development and training. Tracey also has experience in state, national and international Board and Committee work, has been a Board Chair of a small not for profit organisation.


Galpins Accountants Auditors and Business Consultants is a vibrant and growing South Australian accounting firm that provides a comprehensive range of services to over 6,000 metropolitan and rural clients. With offices located at Mount Gambier, Norwood & Stirling, their philosophy is to provide confidential, specialised and quality services, whilst acting with honesty and integrity.

Galpins have partnered with SANFL to create financial management resources to support community clubs.

Belinda Haines

People & Culture Leader, SANFL

Belinda is responsible for shaping SANFL’s workforce, ensuring we have the right mix of skills and engagement, to deliver outcomes for all of footy in SA.

She provides support and frameworks to football stakeholders for the delivery of healthy and safe environments, along with making sure that SANFL is a proactive advocate of inclusion and diversity.

Belinda has frontline community sport experience through her involvement in football and basketball.

Mike Penfold

Chief Executive Officer, Clubs SA

Mike has held a number of senior positions within the South Australian State Government, spending many years with the Office of the Liquor and Gambling Commissioner and more recently Consumer and Business Services. Mike has managed large and small teams of people and was responsible for overseeing a number of amalgamations within Government Departments. He also has an extensive background in legislation, policy, compliance and enforcement, particularly in the areas of liquor, gambling and not for profit Associations.

Jessica Wainwright

Projects & Government Relations Officer

With over 12 years’ experience in football administration, Jess works across multiple teams at SANFL to deliver high quality project management and outcomes for the benefit of individuals and communities. She is responsible for the management of SANFL’s government grants portfolio, including grant writing and acquittals.

Program Schedule

10:15am Registration
10:30am to 11:30am Morning Tea
11:30am to 12:30pm Key Note Address
David Parkin
12:30pm to 1:30pm Lunch
1:30pm to 2:15pm Grants and Fundraising
Michael Burke - Australian Sports Foundation
Jessica Wainwright - SANFL
Club Governance 101
Mike Penfold - Clubs SA
2:30pm to 3:15pm Child Safe Guarding and Member Protection
Rachel Averbukh - AFL
Belinda Haines - SANFL
Financial Management
3:30pm to 4:15pm Volunteer Recognition and Management
Tracey Fox - Volunteering SA/NT
Strategy and Planning
Sue Dewing - Sturt FC
4:30pm to 5:00pm Networking Drinks