Celebrating Women’s Coaching Month in SA

8 July 2025

Women’s Coaching Month has officially kicked off nationally, with SANFL, the AFL and the South Australian football community celebrating and recognising the contribution of women and girls in coaching roles across the country.

Established in 2020, Women’s Coaching Month also shines a light on the pathway programs and initiatives aimed at encouraging more women and girls to take up coaching from grassroots through to the elite.

‘Champions of Change’ is the theme for 2025, highlighting how women and girls are reshaping coaching and bringing unique perspectives to football.

Throughout July, national initiatives will complement activities across South Australia including education sessions, professional development opportunities, networking and online events.

AFL.com.au reporter Nat Edwards will facilitate a national online event on Monday, 28 July between 6.30pm-7.30pm (ACST) with Channel 7 host Abbey Holmes, GWS Giants AFLW player and development coach, Alicia Eva and North Melbourne AFLW premiership captain, Emma Kearney.

Even with a record high of five women holding AFLW senior coaching roles and more than 2,600 women coaching local football across community leagues around Australia – up eight per cent on the same time last year – the AFL must continue to grow this number as it strives for equal representation of women and girls in all areas of our game through the Women and Girls Action Plan.

Pleasingly in 2024, there was a record 311 women coaching across South Australia – a 25 per cent increase on 2023.

The state Female Coaching Academy last year also saw 10 of the best female coaches at community level mentored by AFLW experienced coaches Courtney Cramey and Emma Sampson.

SANFL State Coaching Manager Dave Renyolds said women coaches around the state are vital to the South Australian football community.

“SANFL is richer and stronger when women are empowered to coach, lead and inspired to help continue to build the game,” Renyolds said.

“It has been excellent to see the rise in women coaching all levels across the state.

“These coaches continue to set excellent examples to players and officials coming through the ranks and I encourage anyone thinking of coaching to get involved with footy – whether that be as a runner, team manager, water runner or any position available.”

A total of 170 coaches completed their Level 2 Coaching Accreditation in 2024, including a new female-only Level 2 Coaching Accreditation Course, providing women and girls with the best environment to learn and network with peers.

Cass Scott, who is a senior women’s coach at Payneham Norwood Union, stopped playing football in 2022, but still wanted to continue her football journey and give back to her community.

“Over the years I’ve had so many amazing moments – from coaching my daughter and getting to experience the excitement with the players when we made the 2024 Grand Final,” she said.

“Another highlight has been showcasing the up-and-coming talent in our club. Seeing young players rise to the occasion, demonstrating their potential and dedication, is inspiring.

“These moments reminded me why I love coaching – it’s about nurturing talent, fostering growth and celebrating the achievements of each player.”

Nicola Biagi, a current SANFLW player with West Adelaide and Tanunda Football Club coach joined the coaching ranks after playing football for the past seven years at a state league level.

“I went into coaching wanting to improve the culture and communication between coach and athletes,” she said.

“I’ve learnt a lot from the multiple different coaches I’ve had over the years and how differently coaches treat their athletes.

“Good coaches get the best out of their players, give their players belief and confidence, create a safe environment, have good communication and ensure it’s about the team and players improvement.

“Coaching is the most rewarding thing you’ll do. My advice is though, get to know your athletes as they’ll need different things from you as a coach.

“Make sure you communicate with all your team and have the tough (but loving) conversations. And don’t overload the players with information especially if they’re new to football– small incremental steps in terms of skill building and team strategy.”

To learn more about Women’s Coaching Month click here.