Media Release

Ultimate Football Members treated to new Western Stand gameday space

The stylish new exclusive space for Ultimate Football Members in The David Hookes Terrace Bar, Western Stand, will be open on AFL gamedays from this weekend.

March 17, 2023

By SANFL Media

The SANFL will this weekend launch an exclusive members-only space in the Western Stand at Adelaide Oval for Ultimate Football Membership holders and their guests this football season.

As well as gaining more access to AFL games in season 2023, Members will have exclusive entry into the exciting new event space located at the David Hookes Terrace Bar on Level 2.

The UFM member space will feature premium food-and-beverage offerings, large TV screens so you don’t miss a minute of the action, lounges, cabanas, gas heaters and blankets, DJs and live music – creating a unique vibe on match day.

The undercover David Hookes Terrace Bar will be transformed into a contemporary UFM members area, offering discounted premium Lion products for purchase, including craft beers, and complimentary half-time cocktail pastries for selected games.

To be open for the first time this Saturday afternoon for the Port Adelaide v Brisbane game, the exclusive David Hookes Terrace Bar space also can be accessed by UFM guests with their guest pass.


Ultimate Football Membership now provides more benefits for footy lovers than ever before.

The UFM, which provides expanded full reciprocal entry rights to other stadiums across the country, replaced the former Adelaide Oval Membership and provides greater value at no extra cost.

The membership provides access to all Adelaide and Port Adelaide AFL home games in the Western Stand Members area, as well as AFL Gather Round games at Adelaide Oval pending availability.

In addition, UFM members will also gain entry into six SANFL minor round matches, as well as all SANFL Finals and the Grand Final played at Adelaide Oval.

Prices remain at $345 for a junior membership, $560 for concession card holders and $710 for an adult.

SANFL Executive General Manager – Finance and Business Operations James Bayer said the UFM represented great value for money with revenue generated from the membership invested directly back into football in SA at all levels.

“The membership offers not only unrivalled access to football this season, but we believe the expanded new member space will elevate the game-day experience at Adelaide Oval,” Mr Bayer said.

“We urge anyone who hasn’t got their membership yet, to sign up, and take advantage of the great benefits it offers in the knowledge their investment is also supporting football in this state.”

Live music will add to the vibe in the new UFM exclusive gameday space.

Ultimate Football Membership - Season 2023 benefits

  • Fully transferable membership
  • Access to all Adelaide and Port Adelaide minor round games in the Western Stand
  • AFL Finals ticket priority – for Adelaide Oval and weeks 1-3 at the MCG if Adelaide or Port Adelaide are competing
  • Reciprocal rights – exclusive members area of the MCG, Marvel Stadium, GABBA, ANZ Stadium and SCG
  • Access to six SANFL minor round games, as well as all Finals and the Grand Final at Adelaide Oval
  • Special events – priority purchase tickets to events such as concerts, soccer, rugby, cricket and more
  • Exclusive Gameday access to the UFM event space at the David Hookes Terrace Bar at Adelaide Oval
  • Summer of cricket – purchase tickets to the SANFL Chairman’s Room for exclusive hospitality experiences
  • Partner Discounts – Member discounts with SANFL partners, including Serafino Wines, Oval Hotel, Mosaic Hotel and more.

To find out more about UFM membership, visit


Discounted premium beverages will be on offer for UFM cardholders in the David Hookes Terrace Bar.

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