SANFL signs landmark new live streaming deal with AFL

March 27, 2023

By SANFL Media

The SANFL has today announced an exciting new partnership with the AFL which will for the first time see the Hostplus SANFL League streamed live and on demand via AFL.com.au and the AFL Live Official App.

Ahead of the much-anticipated 2023 season kicking off this Friday night, the landmark deal will see every men’s Hostplus SANFL League match, including the Final Series, delivered to football fans across the nation through unprecedented live and free streaming access.

SANFL Chief Executive Officer Darren Chandler said the addition of AFL Live to existing viewing platforms, SANFL Now and the Seven broadcast, would together broaden the reach and exposure of the Hostplus SANFL League to a whole new level.

“Ultimately our aim is to make our State League competition accessible to the largest possible audience, and with over 6 million monthly users on the AFL website and the AFL Live Official App, this will ensure huge cut through,” Mr Chandler said.

“This is not only an exciting opportunity to showcase our State League competition at a new level nationally, but also provide a huge increase in brand exposure for our Partners.

“SANFL Now will continue to stream all Hostplus SANFL League matches, including all Seven broadcast games.  In addition, SANFL Now subscribers will continue to enjoy access to all SANFLW games, Reserves games, all U16 and U18 Torrens University games, historical footage and much more.”

SANFL’s longstanding broadcast Partner, Seven Network, will continue to telecast a SANFL match of the round live and free each weekend, as well as every Finals Series match, on Seven and 7plus.

AFL Executive General Manager Customer and Commercial, Kylie Rogers, said:

“The AFL has made a big commitment to making live streaming accessible via the AFL website and the AFL Live Official App. Through the addition of all SANFL Men’s League matches for the first time, fans have more choice to watch the best state league and talent pathway players in the country. 

 “We are delighted to give fans access to live stream SANFL footy and expose South Australia’s state league clubs and players to a broader national audience, with the AFL website and app attracting more than six million visitors monthly. Thank you to the SANFL for working with the AFL on this partnership.

 “It is now easier for fans, families and recruiters to watch their favourite state league clubs as well as the future stars of AFL and AFLW.”

The broadcast and streaming coverage of SANFL competitions includes:

Seven and 7plus Broadcast

• Match of the Round for the Hostplus SANFL League Minor Round
• All Hostplus SANFL League Finals Series matches
• Hostplus SANFLW League Grand Final

AFL.com.au & AFL Live Official App

• All Hostplus SANFL League Minor Round Matches
• All Hostplus SANFL League Finals Matches

SANFL Now

• All Hostplus SANFL League Minor Round matches
• All Hostplus SANFL League Finals Series matches
• All SANFL Reserves matches
• All Hostplus SANFLW League matches
• All Hostplus SANFLW Development League matches
• All Torrens University SANFL U16 and U18 matches
• SANFL v WAFL State game
• Selected Novita SANFL Wheelchair Football League and APM Inclusive League matches
• Think Road Safety! SA Country Football Championships
• Exclusive historical content

SEN

• Live radio broadcast of Hostplus SANFL League Match of the Round games