SANFL and Burley Sekem extend apparel partnership

SANFL is pleased to announce the extension of its longstanding partnership with Australian sports apparel manufacturer Burley Sekem.

The multi-year partnership extension will see Burley Sekem continue to produce all on-field and off-field apparel under the Sekem brand for all SANFL state teams, umpiring, talent, multicultural and First Nations programs.

In addition, it will produce all SANFL staff apparel, including staff workwear for the SANFL-owned Mosaic Hotel at West Lakes.

For the first time this year, the Sekem brand also will be worn by the SA Wheelchair Football team competing in the 2023 Wheelchair AFL National Championships in Melbourne from November 1. It was also the first time the APM State Inclusive team donned Sekem matchday kits at the recent AFL National Inclusion Carnival in Queensland.

SANFL Chief Executive Officer Darren Chandler said the new partnership agreement renewed the longstanding partnership between SANFL and Burley Sekem.

“SANFL has enjoyed a long and successful association with Burley Sekem and we look forward to our partnership entering a new era,” Mr Chandler said.

“With now close to 1000 umpires across our State League and in junior ranks and over 100 SANFL staff delivering footy competitions and programs in every corner of the State, the Sekem brand will certainly continue to grow its presence in South Australia.”

Burley Sekem Managing Director Ed Cunningham said:

“Burley Sekem is delighted to continue its 30-plus year partnership with the SANFL and support South Australian football at all levels, from grass roots to the elite level,” he said.

“Australian Rules Football is in our DNA and we are proud to be able to celebrate 100 years of producing Sekem football apparel in 2023.”

Burley Sekem is a division of Kookaburra Sports Group, an icon in the Australian sports industry with three brands that have operated successfully for over 100 years.