Who We Are
Footy, the game loved by all South Australians.
Like you, we love footy and as the state peak body for Australian Football we are committed to it being the game loved by all South Australians. Our goal is to grow and develop our great game and provide opportunities for South Australians to get involved in the game whether it be as a player, administrator, coach, umpire, volunteer or supporter.
The South Australian Football Commission is a nine-person board elected to govern football on behalf of SANFL Community Football and our eight SANFL member Clubs – Central District, Glenelg, North Adelaide, Norwood, South Adelaide, Sturt, West Adelaide and Woodville-West Torrens.
SA Football Commission
The Hon. Rob Kerin
Rob Kerin was appointed as a new member and Chair of the SA Football Commission in March 2020.
Rob is a former Premier of South Australia and held the position of Community Football League Director from 2014-2020. He is also a member and chair of numerous boards in South Australia and nationally.
His strong connections with grassroots football date back to his playing days and role as club president with Crystal Brook Football Club in the State’s mid north.
Nicole Haack
Appointed a member of the Commission in 2020, Nicole Haack is a leading communications adviser and former news director and radio presenter.
Nicole has extensive experience across both the private and public sector in stakeholder engagement, strategic communications, issues and crisis management, digital marketing and change management.
She is also a director of the Adelaide Central Market Authority and has held leadership positions on numerous boards, including Chair of both Variety Australia and Variety South Australia and Director of Raising Literacy Australia and the Cora Barclay Centre.
Nicole is also a former Telstra Young Businesswoman of the Year and a recipient of the Prime Minister’s Centenary Medal for service to business.
Janet Finlay
Janet Finlay is an independent professional director and experienced business advisor.
A chartered accountant and former partner of Big 4 accounting firm Ernst & Young, Janet has a strong commercial and finance background with extensive experience across a wide range of public, private, international and not-for-profit organisations.
She also holds numerous board roles in South Australia, including with SA Water Corporation, the University of Adelaide, St John Ambulance and Libraries Board of SA.
A strategic thinker, Janet has experience in leadership, governance, business development, financial management and reporting, risk management and stakeholder engagement.
Bill Moody
Lawyer Bill Moody was elected a member of the Commission in 2019.
Bill has a longstanding involvement in football administration, having been a former Director of the Norwood Football Club for 15 years, Chair of the Club’s Finance committee from 2012 to 2017 and Vice President until joining the Commission.
A former Partner with South Australian law firm Moody Rossi & Co, Bill is currently a consultant specialising in commercial law with Andersons Solicitors.
Louise Small
Appointed a member of the Commission in 2019, Louise has more than 20 years’ experience in the banking and finance sector, including the role of State Manager SA/NT for Mortgage Choice.
Former Chair and Director of scosa, Ms Small was an AFLW Player Development Manager at Adelaide Football Club from 2016-2018.
She is currently Senior Business Manager with Adelaide building firm Turnbull Built.
A passionate advocate for women’s sport, Louise is a former State League netballer and premiership captain with Matrics Netball Club and was assistant coach for the Adelaide Thunderbirds from 2007-2009.
Luke Powell
Appointed a member of the Commission in 2023
Former CEO of the Woodville-West Torrens Football Club
Played 233 games for Woodville-West Torrens between 2003 and 2014, captaining the club from 2012 to 2014, Club Champion 2008, 2 x Premiership Player (2006, 2011), 2 x State Games for South Australia
SANFL Player Life Member and Woodville-West Torrens Life Member and Life Governor
Luke owns and manages a successful building company LJP Masonry
SANFL Executive Team
Darren Chandler
Matt Duldig
James Bayer
Belinda Haines
Sean Toohey
Paula Brinkworth
