Gordon covered his first league match for The Sunday Advertiser (Norwood v Glenelg at Glenelg Oval) in 1954. By 1986, a year before his retirement, he had covered 1,000 SANFL football matches. Beyond newspapers, he had an extensive television and radio career with 5DN and 5AD and anchored the World of Sport show on Channel 7 where he appeared for 17 years. After retiring in 1987, he continued as a contributor to The Advertiser and the SANFL Football Budget. He was a regular on 5DN and later 5AN talk-back programs.