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  • Corporate Partners

    The SANFL takes great pride in the strength of our association with our corporate partners. These relationships are essential to the long-term growth of Australian Rules football in this state. Without their support, the State League Competition and Game Development programs would not enjoy the success they do today. 

    Lion Australia

    The SANFL's partnership with Lion Australia (via the SA Brewing Company and the West End brand) spans some 58 years.

    As the League’s major partner, Lion Australia is involved in a great breadth of SANFL events and activities, both as a sponsor and a supplier to the clubs and AAMI Stadium. Lion Australia’s support of football is statewide, extending to the amateur and affiliated leagues throughout metropolitan and regional areas.


    The League has been extremely fortunate to partner with AAMI over the past eleven years as naming rights sponsor of AAMI Stadium, formerly the venue for AFL football in South Australia. 

    AAMI’s sponsorship has been crucial in the development of football in South Australia at all levels, including maintaining AAMI Stadium, one of the state’s largest entertainment venues. 

    Beneficiaries of AAMI’s support have included the hundreds of thousands of South Australians who flock to AAMI Stadium every year and the children taking part in junior development programs supported by AAMI.


    Government of South Australia

    The support of the Government of South Australia, through its Office for Recreation and Sport (ORS), underpins the programs delivered by the SANFL’s field officers. These programs contribute to increased participation levels and healthy active lifestyles for children across the state including those from indigenous, multicultural and disadvantaged backgrounds. 

    The ORS’s ‘be active’ message encourages all South Australians to take every opportunity to ‘be active’. A popular initiative of this partnership is the ‘be active’ Kick & Catch at all SANFL and selected AFL matches.

    Coca-Cola Amatil

    The SANFL’s relationship with Coca-Cola extends over 40 years, with the SANFL’s exclusive non-alcoholic beverage partner continuing to support the game at all levels. This support extends to naming rights sponsorship of the Powerade Star Search Award, which acknowledges the talented youngsters making their mark in League ranks.



    The Macca’s Cup (U18) and Macca’s Talent Shield (U16) competitions continue to strengthen and when combined with the McDonald’s U16 & U18 State teams, the talent pathway remains strong for development of future AFL stars. 

    The Junior District Leagues (JDLs) grant program, initiated by McDonald’s, is once again proving beneficial in the provision of new equipment to assist JDL clubs develop and grow their junior players. 

    McDonald’s, through the SANFL, also aids in the development of kids’ skills through promotional clinics, holiday coaching clinics, intra-school programs, carnivals and secondary school football.


    FordFord Motor Company of Australia

    In March 2011, the SANFL was delighted to announce a significant partnership with the Ford Motor Company of Australia. Ford supply ten new vehicles that enable the delivery of junior development programs to more than 200,000 children in metropolitan and regional South Australia. 

    Without these vehicles, the delivery of these programs and the future growth of the sport would be in jeopardy.



    The SANFL welcomed IGA SA as a new long-term partner in 2011. IGA has partnered with the League on a number of levels including naming rights of the IGA Family Friendly Areas.
    The IGA Family Friendly Areas are a key drawcard for attendances at SANFL games. These areas are made possible through the community-minded support of IGA. The IGA Family Friendly Areas are free of smoking, coarse language and alcohol consumption. At many games, children can enjoy activities such as face painting. 

    IGA Family Friendly Areas are clearly marked at all SANFL grounds and are ideal for families with children who want to make the most of their time watching local footy.


    Balfours has been a tremendous supporter of football in this state for many years. In 2012, its association includes the SANFL, AAMI Stadium, seven of nine SANFL League clubs and the Crows and Power. Balfours has exclusive pastry rights at AAMI Stadium and is also a naming rights sponsor of the two Balfours Showdowns played each AFL season.


    The Good Guys 

    The Good Guys have partnered the League for the past ten seasons as the official supplier of electrical goods for the SANFL and AAMI Stadium. The partnership includes the SANFL’s Coaches Association of which The Good Guys sponsor the Coach of the Year, an award presented to the most outstanding SANFL League coach as voted by their peers. 

    The Good Guys have five stores in Adelaide located at Edwardstown (Vince Santoro), Hectorville (Jason Dansie), Mile End (David Brooks), Noarlunga (Cathie Peters) and Gepps Cross (Jim Drivas). Click here to visit the Good Guys website


      Thomas Foods

    Premier Partner

    Corporate Partner

    General Motors Holden

    Corporate Partner


    Travel Superstore

    Corporate Partner

    Viv Sports

    Official Apparel Supplier